what this looks like

Our PR approach for tech clients is based on delivering results to help achieve company goals. Whether you are trying to build traffic, expand user base, launch, attract funding, announce new partners, recruit the smartest staff, win awards, speak at conferences or get on the radar in the valley, we set up PR programs that get you there.
First we find your stories. What does the world need to know about your technology, your company, your success? We identify and contact media and influencers in your market and share your stories sometimes with a news release and sometimes a simple story pitch. The goal? To land great coverage in media that matters to you, your brand, your users, your investors, and your market. Once the ball is rolling we add media training, messaging and making sure your CEO, founder or spokesperson is prepped for the media interviews we arrange. And while the glory of great press coverage is nice we know the boardroom demands results: we track everything and report back on results.
client clips – earned media coverage


May 25, 2016
don’t get a bad grade on your ‘adult report card’
“I always say the credit bureau is your adult report card and your credit score is your grade,” says Chantel Chapman, the financial fitness coach for…

May 9, 2016
TRADING PLACES: 5 THINGS WE LEARNED ON THE CLIENT SIDE OF THE TABLE
“When you’re happily immersed in the design and marketing world it’s easy to forget what life looks like on the client side of the equation…

April 26, 2016
AS HOUSE PRICES SOAR BEYOND REACH, BUYERS FIND INVENTIVE SOLUTIONS
“When Jeremy Campbell purchased a house in Ladner, B.C., with his sister and her husband in 2010, it was meant to be a temporary arrangement …

May 12, 2016
BREAKING THE BANKS: AN ENTIRE INDUSTRY SHAKEUP IS UNDERWAY
“Scotiabank and others are moving away from old business models, looking to Silicon Valley’s example for tackling issues that once took years to resolve …

May 25, 2016
DISRUPTORS: MOGO’S BIG PLANS FOR FINTECH
“Amber Kanwar sits down with Mogo CEO, Dave Feller to discuss the future of fintech and the plans Feller has to make Mogo a viable options to…

January 25, 2016
POSTMEDIA STRIKES DEAL WITH MOGO TO SWAP AD SPACE FOR REVENUE SHARE
“On Monday, Postmedia announced an unconventional deal with Mogo Finance Technology Inc., an online provider of short-term loans that is…

Dec 02, 2015
LOOMING COMPETITION FOR BANKS
“Renee Filippone on how new technology is disrupting banking and winning over young customers……

November 24, 2015
MONEY TIPS FOR MILLENNIALS
“Financial fitness coach Chantel Chapman joins Global Calgary with details on money management for millenials…

November 20, 2015
HOW A FORMER LEHMAN BANKER AND HIS TWIN BROTHER’S CREDIT CRISIS EXPERIENCES HELPED SHAPE MOGO
“Painful personal experiences at opposite sides of the credit crisis brought twin brothers Dave and Greg Feller together at Mogo Finance Technology Inc…

November 2, 2015
WHAT YOU NEED TO KNOW ABOUT YOUR CREDIT SCORE WHEN YOU’RE IN YOUR 20S AND 30S
“Convincing you to add yet another credit card to your wallet is a lot like online dating for banks — if they send out enough offers someone is …

November 1, 2015
MOGO’S PERSONAL FINANCE ADVICE FOR MILLENNIALS: ‘NETFLIX AND CHILL’
“Chantel Chapman, Financial Literacy Advocate at financial services disruptor Mogo discusses the company’s efforts to appeal to a technology-savvy market…

October 16, 2015
WEB-LITERATE MILLENNIALS LOOK BEYOND TRADITIONAL BANKS FOR ONLINE INVESTING AND LENDING SERVICES
“The millennial generation may not fully understand all the products traditional banks offer but they are a prime market for online investing and…

October 14, 2015
MOGO FINANCE CONFIDENT IN ITS MILLENNIAL STRATEGY
“The big banks have recognized that new competitors are emerging as financial technology firms – or fintech upstarts – aim to nibble away at their…

November 2, 2015
FUNCTIONFOX’S NEW CREATIVE WORKSPACE + BUSINESS TIPS
“This is not our traditional look inside a unique design studio. It is, however, the story of how the individuals at design industry tech firm FunctionFox …

Aug. 21, 2015
MOGO WANTS TO BE THE UBER OF BANKING: ROSEMAN
“ Based in Vancouver, Mogo started doing online loans in 2006. It just surpassed one million loans and has plans to open a storefront in Toronto, probably …

August 20, 2015
IS MOGO THE UBER OF FINANCE?
“Imagine securing a loan in the same way we now hail a taxicab—online and done within minutes. If Vancouver’s Mogo Finance Technology has its way …

August 13, 2015
MOGO CEO DAVID FELLER ON BIG DATA AND BUSTED BANKS
“Mogo is in the money. The Vancouver startup recently raised $50 million via IPO for its innovative online credit lending platform, and despite a…

July 31, 2015
EASE, RATE TRANSPARENCY HELP ONLINE LENDERS GAIN TRACTION
“Joel English wasn’t shopping for a loan but after stumbling upon an online loan provider, it took less than three minutes to discover his credit-card…

June 15, 2015
EDUCATIONAL INNOVATION AWARDED IN VANCOUVER
“Hundreds of educators from post-secondary institutions all over North America are coming together in Vancouver this week to talk tech in the classroom…

August 20, 2015
BORING BEDROOM REVAMPED
“The mattress is from an awesome company named Casper out of New York. What’s super cool about them is the beds are amazingly luxurious, but if you live… …

November 19, 2014
NOVEMBER 19, 2014
“Casper, a foam mattress that compresses into a box the size of a bar fridge, has conjured up jokes about fitting clowns into tiny cars and spawned a…

September 2, 2014
HOW TO MAKE YOUR STARTUP’S CROWDFUNDING CAMPAIGN A HIT
“With millions of dollars available through infinite contributors, crowdfunding sites have revolutionized the way small businesses get up and running…

Jul. 31, 2014
PHOTOS: 3-D PRINTER ATTACHMENT AND B.C. SCHOOL TOP CROWDFUNDING LIST
“Kickstarter and Indiegogo, two of the most popular donation-based crowdfunding sites in the country, give creative people the opportunityto fund their…

July 3, 2014
CANADIANS GET FIRST TRY AT INDIEGOGO APP
“Indiegogo, which bills itself as the world’s largest crowdfunding platform, is looking to grow with a move into mobile apps — starting in Canada

July3 2014
CROWDFUNDER INDIEGOGO CHOOSES TO LAUNCH MOBILE APP IN CANADA
“International crowdfunding company Indiegogo is launching its iPhone app in Canada on Thursday, the first of what will be a global roll-out of…

July 3, 2014
INDIEGOGO CROWDFUNDING PLATFORM GIVES CANADA A HEAD START ON MOBILE LAUNCH
“Crowdfunding platform Indiegogo Inc. has selected Canada as the first country and testing ground for the launch of its iPhone app ahead of a…

May 13, 2014
PHOTOS: FANTASY GAMES AND BATHING SUITS TOP CROWDFUNDING LIST
“Kickstarter and Indiegogo, two of the most popular donation-based crowdfunding sites…

March 23, 2014
WEB FICTION, SERIALIZED AND SOCIAL
“Not since the heyday of Dickens, Dumas and Henry James has serialized fiction been this big…

April 30, 2014
CODING BOOTCAMPS EXPECTED TO REAP $59 MILLION IN TUITION IN 2014
“The booming market to teach aspiring developers coding skills is expected to bring in $59 million in tuition…

March 10, 2014
COMPANIES TURN TO CROWDFUNDING SITES
“The Indiegogo launch of her innovative underwear brand Knix Wear last May netted founder and…

February 18, 2014
WATTPAD UPDATES ITS SOCIAL READING APPS WITH INLINE COMMENTING AND OFFLINE ACCESS
“Wattpad, an online community where readers can find and discuss a variety of free stories, is…

February 18, 2014
TORONTO-BASED WATTPAD UPDATES IOS AND ANDROID APPS WITH OFFLINE ACCESS TO MILLIONS OF FREE E-BOOKS
“If you’re a fan of reading on your mobile device you’ve probably stumbled across Toronto’s Wattpad…

February 19 2014
WATTPAD UPDATES MOBILE APP, ADDS OFFLINE READING MODE
“Wattpad, an online community of readers and writers, this week released an update to its iPhone and…

February 06, 2014
HAND-CRAFTED BAGS, 3-D PRINTERS AND SPACE JANITORS TOP CROWDFUNDING LIST
“Kickstarter and Indiegogo, two of the most popular donation-based crowdfunding sites in the country…

January 22, 2014
INDIEGOGO TOUCHES DOWN IN VICTORIA
“It was a standing-room-only crowd. Artists, entrepreneurs, and the curious crammed into the Techtoria…

January 17, 2014
CROWDSOURCING TARGETS VICTORIA TECHNOLOGY SECTOR
“In Victoria, it’s helped fund startup companies filming movies, making food and manufacturing…

January 28, 2014
INDIEGOGO RAISES $40M IN PRIVATE EQUITY
“Crowdfunding platform Indiegogo has raised $40 million US in private equity that it plans to sink…

January 28, 2014
CROWDFUNDING PLATFORM INDIEGOGO GETS FUNDING OF ITS OWN WITH $40 MILLION SERIES B ROUND
“The world’s most popular crowdfunding platform just got some funding of its own. On Tuesday, Indiegogo…

January 9, 2014
EMBED CROWDFUNDING CAMPAIGNS ON YOUR OWN SITE WITH INDIEGOGO OUTPOST
“Crowdfunding platform Indiegogo, which is famous first for not being Kickstarter, and second for…

January 8th, 2014
INDIEGOGO ALLOWS CROWDFUNDERS TO EMBED CAMPAIGNS ON THEIR OWN SITES
“Crowdfunding platform Indiegogo Inc. has launched a new feature called Outpost, giving campaigners…

January 1, 2014
TEN OF CANADA’S MOST SUCCESSFUL CROWDFUNDING CAMPAIGNS IN CANADA
“Kickstarter and Indiegogo, two of the most popular donation-based crowdfunding sites in the…

December 27, 2013
STREAMING, CROWDFUNDING AND WEARABLE GADGETS RULED TECHNOLOGY IN 2013
“Technology has invaded every facet of our lives, with Apple launches becoming a sort of quarterly…

December 24, 2013
CROWDFUNDING CANADA 2013: HITS, MISSES AND DRAMA
“The global crowdfunding market is expected to have reached $5.1 billion this year, up from…

Saturday, October 28
FINANCER DES PROJETS PAR ET POUR LA COMMUNAUTÉ
“Les sites se multiplient, que ce soit pour des projets ayant une visibilité internationale ou pour…

December 17, 2013
WORLD’S FIRST SPORT ROBOT
“Tue, Dec 17 – Artist and engineer Jonathan Tippet demos his sport robot…

December 27, 2013
KIIND CUTS GIFT CARD WASTE, TRACKS PURCHASES: DAN MISENER
“Each year, Canadians spend billions of dollars on gift cards. Often, they go unused. Leif Baradoy…

December 09, 2013
BUY NOW, PAY-LATER GIFT CARDS COME TO CANADA
“Pre-paid gift cards seem like such a good idea, but they’ve turned into such a headache. Can a Canadian…

October 28, 2013
FINANCER DES PROJETS PAR ET POUR LA COMMUNAUTÉ
“Les sites se multiplient, que ce soit pour des projets ayant une visibilité internationale ou pour…

December 9, 2013
CANADIAN COMPANY LAUNCHES NO-WASTE GIFT CARDS
“People who give gift cards for the holidays have a new way of making sure their presents aren’t…

December 2, 2013
CASHING IN ON THE CROWD
“Now that the novelty factor is fading, crowdfunding’s true value may be more proof of concept than…

November 26, 2013
SILBERBACH JOINS CLIO AS PART OF AGGRESSIVE GROWTH STRATEGY
“Pre-paid gift cards seem like such a good idea, but they’ve turned into such a headache. Can a Canadian…

November 20, 2013
THE PROS AND CONS OF CROWDFUNDING
“Audio clip of Ayah Norris chatting with CBC Radio on Indiegogo and crowdfunding in Canada…

November 20, 2013
WATTPAD: SERIALISE YOUR WRITING AND BUILD AN AUDIENCE
“The biggest challenge for all authors and publishers, especially self-publishers, is getting their books…

October 30, 2013
MAGNETIC PEN AND $100 3-D PRINTER TOP CROWDFUNDING LIST
“Each month, The Report on Small Business will provide a snapshot of the top 10 Canadian entrepreneurial…

October 16, 2013
CROWDFUNDING 2.0 WILL TURN CUSTOMERS INTO SHAREHOLDERS
“Known as equity crowdfunding, investors would receive shares in a business rather than a reward…

October 15, 2013
WEARABLE COMPUTING IN FASHION
“[Push] recently launched an Indiegogo campaign with the hopes of launching the product in…

October 10, 2013
PUSH WANTS TO MEASURE STRENGTH, NOT STEPS
“Indiegogo has proven to be a successful crowdfunding platform for connected health and fitness…

October 9th, 2013
INDIEGOGO ADDS DATA ANALYTICS TO CAMPAIGN PAGES
“Crowdfunding platform Indiegogo has added a slew of new features to its service, giving campaigners…

October 16, 2013
THE MARIACHI GHOST BLENDS TRADITIONAL MEXICAN MUSIC WITH CANADIAN CULTURE
“The campaign has allowed the band to cast a wide local net, and play more local shows and festivals…

September 13, 2013
INDIEGOGO HEADS EAST
“We want to showcase the great things Indiegogo has brought to life,” Ayah Norris, Indiegogo’s…

August 16, 2013
CROWDFUNDING CHANGES THE GAME FOR CREATIVE ENTREPRENEURS
“Vancouver entrepreneurs turn to a crowdfunding platform with a B.C. connection…

August 13th, 2013
CANADIAN CROWDFUNDING JUST GOT CROWDED
“The next Science World exhibition or hydraulic robot gets a boost as Kickstarter arrives, joining BC-tied Indiegogo…

July 24, 2013
HOW ONE DIRECTION HELPED MAKE WATTPAD A BESTSELLER
“Billed as the world’s largest community for discovering and sharing stories, Wattpad goes…

October 28, 2013
INDIEGOGO : LA CALIFORNIE PORTÉE À FINANCER LE CANADA
“Bien que basé à San Francisco, en Californie, le site de financement a la faveur des Canadiens…

July 13, 2013
THE SURPRISING VALUE OF THINKING LIKE A 5-YEAR-OLD
“Indiegogo’s co-founder shares her secret for determining whether a business is worth launching…

June 25, 2013
HOW TO RAISE MONEY BY CROWDFUNDING: ROSEMAN
“Danae Ringelmann knows how hard it is to raise money for small business…

June 18, 2013
INDIEGOGO MULLS EQUITY CROWDFUNDING, BUT ONLY IF RULES WON’T ‘STIFLE INNOVATION’
“As Canadian entrepreneurs wait for regulations in the works that could allow…

June 9, 2013
ROB FORD CRACKSTARTER: CROWDFUNDERS DEFEND EFFORT AS VIDEO TAPE REMAINS ELUSIVE
“‘We treated it like we treat all of our campaigns,” said Danae Ringelmann…

June 19, 2013
INDIEGOGO DEFENDS CAMPAIGN FOR TORONTO MAYOR ROB FORD’S ALLEGED CRACK VIDEO
“That campaign really just speaks to what crowdfunding is about, which is giving the power to people…

June, 2013
WATTPAD’S INFOGRAPHIC ON THE PAST, PRESENT AND FUTURE OF FAN FICTION
“Wattpad: Fan fiction freedom enables creativity…

May 29 2013
WATTPAD PARTNERS WITH HARLEQUIN AT BOOKEXPO TO ADD BESTSELLING WRITER TO ROSTER
“Toronto-based Wattpad, a community for reading and sharing stories, this morning announced…

March 22, 2013
FUNDING ROUNDUP – WEEK ENDING 03/22/13
“Online hiring service ClearFit closed a $7 million Series A round of funding led by GrandBanks…

March 22, 2013
STARTUP ROUNDUP: FUNDING FRENZY AS APPNETA RAISES $16M, VIDYARD GETS $6M AND CLEARFIT FETCHES $7M SERIES A
“Not to be left out, Toronto-based ClearFit has raised a bit of money too. The online service uses…

March 21, 2013
TORONTO’S CLEARFIT RAISES $7 MILLION SERIES A ROUND
“Toronto-based ClearFit, a company that makes it easier to hire the best people, announced…

March 21, 2013
TORONTO STARTUP CLEARFIT RAISES $7M IN SERIES A FUNDING FOR SMALL BUSINESS HIRING SOFTWARE
“ClearFit, an online service that uses patented data analysis to match prospective hires with new…

March 21, 2013
TORONTO HR STARTUP CLEARFIT RAISES $7M SERIES A TO GROW HIRING SOFTWARE FOR SMALL BUSINESS OFFERING
“Toronto’s ClearFit, a company that uses automated software and algorithms to bubble up the top…

December 5th, 2012
INDIEGOGO EXPANDS PRESENCE IN CANADA
“Feature story: The crowdfunding Web site now supports the Canadian dollar, and will soon…

December 6, 2012
INDIEGOGO MAKES GIVING EASIER WITH NEW CURRENCY AND LANGUAGE OPTIONS
“Crowd funding darling Indiegogo is making it easier for non-American users to help each other…

December 5, 2012
INDIEGOGO TO ACCEPT CANADIAN DOLLARS AND OFFER CROWDFUNDING PLATFORM IN FRENCH
“Canadians may know Indiegogo as the website a Toronto man used to round up more than US$700,000…

November 29, 2012
HOW CANADA’S TALENT CAN COMPETE WITH SILICON VALLEY
“I would say the great success stories already are [written story sharing site] Wattpad…

June 29, 2012
A LITERARY STAR DABBLES IN WEB PUBLISHING
“It will sound, at first, like a 10th-grade English teacher’s utopian dream: an online gathering…

July 6, 2012
MARGARET ATWOOD: WHY WATTPAD WORKS
“You can post your own writing. No one need know your age or background. And your readers…

December 5, 2012
WATTPAD GIVES WRITERS A PLACE ONLINE TO TELL THEIR STORIES
“Wattpad is succeeding where thousands of high school literary magazines have failed — and its investors expect…

June 6, 2012
STORYTELLING SERVICE WATTPAD RAISES $17.3M FOR NEXT CHAPTER
“Six-year-old, storytelling and reading community Wattpad has raised the eyebrows of investors

June 6, 2012
TORONTO’S WATTPAD SNAGS BIG SILICON VALLEY BACKERS
“Wattpad announced Wednesday that it has raised $17-million from San Francisco’s Khosla…

June 6, 2012
WATTPAD TAKES QUICK $17.3M FOR THRIVING E-BOOK COMMUNITY
“Wattpad, a booming e-book community site, has raised $17.3 million led by Khosla Ventures…

Jun 6, 2012
SOCIAL PUBLISHER WATTPAD RAISES $17.3M FROM KHOSLA, JERRY YAN, OTHERS
“Who says reading is dead? It’s certainly doing just fine for social publishing startup Wattpad…

January 30, 2012
CLIO RAISES $6M IN NEW FINANCING
“Cloud-based management business Clio announced Monday at LegalTech New York that it…

Jun 6, 2012
WATTPAD RAISES $17M TO BECOME THE YOUTUBE OF WRITING
“Wattpad, which describes itself as the world’s largest online community of readers and writers…

July 23, 2012
WATTPAD MAKES IT EASIER FOR AUTHORS TO GO MOBILE
“Community-writing site Wattpad says over 70 percent of time spent on the service comes from…

January 12, 2009
ELEVATOR PITCH: INDOCHINO HAS DESIGNS ON THE TAILORING INDUSTRY
“Does Savile Row need disrupting? The guys behind Indochino think so, devising web-based…