Why in an increasingly digital world did we even consider a paper newsletter? Here was the challenge: on the John Hart project, we had hundreds of different people working on five or six different work areas. All working for different companies – all, obviously, getting information in different ways, and ALL critical ambassadors of the work to the community...[READ MORE]

There can be a lot of moving parts when it comes to public engagement – but the rubber really hits the road when you’re creating an event for the community to participate in...[READ MORE]

If we’ve learned anything through our work with local government clients over the years, it’s the importance of communicating with citizens clearly, transparently and in the right places. If you want to get the word out to the public, social media is a great tool for reaching out, spreading news and for taking the pulse of your local community...[READ MORE]

Are you prone to panic when media calls come in? Reduce the stress by building a toolkit of resources so you’re prepared whenever that phone pings. Here’s a handy list of six things NOT to do when you’re dealing with a journalist, to get your toolkit started...[READ MORE]

One question that many of us “ZINCsters” are often asked is, what’s ZINC? How did Marci come up with the name, and what does it mean?...[READ MORE]