The ZINCsters are at it again! This time last year, we shared our favourite reads from 2019 – and we’re back again to share this year’s faves. With 2020 bringing us lots of extra downtime, we spent these socially-distanced hours getting inspiration – and a little escape – from new books...[READ MORE]

Online engagement has come a long way in recent years. In fact, it came a long way in 2020 alone. Where it started with standard social media outreach – more and more local governments are turning to engagement-specific platforms...[READ MORE]

It’s been interesting here in Canada over the past year, as all levels of government struggle to determine what constitutes “enough” consultation and public engagement around civic projects...[READ MORE]

The world at large has adapted many things as a result of COVID-19 – the way we work, care for families and friends, how we socialize, shop, eat, travel. Has it changed the way we trust? Perhaps that will be a key finding in the 2021 Edelman Trust Barometer...[READ MORE]

Looking for a good holiday read? OR, simply wondering which books the ZINC team couldn’t put down this year? We’re sharing a short list of some of our favourite reads from 2019, in both fiction and non-fiction...[READ MORE]

It’s fun to mark a milestone at your company that actually makes a difference in other people’s lives. Here at ZINC, we recently completed a media training session for members of the federal government, specifically those involved in Coast Guard activities...[READ MORE]

Why did ZINC dial down on tech PR and go all-in on helping local governments guide public communications during large infrastructure projects?...[READ MORE]

At ZINC, we’re always thinking about colour and how best to use it in the materials we create. When communicating information, it’s key to choose colours that are appropriate to your message and goals...[READ MORE]

If we’ve learned anything through our work with local government clients over the years, it’s the importance of communicating with citizens clearly, transparently and in the right places. If you want to get the word out to the public, social media is a great tool for reaching out, spreading news and for taking the pulse of your local community...[READ MORE]

Why in an increasingly digital world did we even consider a paper newsletter? Here was the challenge: on the John Hart project, we had hundreds of different people working on five or six different work areas. All working for different companies – all, obviously, getting information in different ways, and ALL critical ambassadors of the work to the community...[READ MORE]

Over the past decade here at ZINC, we’ve donated time and resources to different charitable causes across Vancouver Island. But this year – after passing the milestone 10-year mark of operations – we have decided to do more. And make it official...[READ MORE]

Are you prone to panic when media calls come in? Reduce the stress by building a toolkit of resources so you’re prepared whenever that phone pings. Here’s a handy list of six things NOT to do when you’re dealing with a journalist, to get your toolkit started...[READ MORE]

One question that many of us “ZINCsters” are often asked is, what’s ZINC? How did Marci come up with the name, and what does it mean?...[READ MORE]

There can be a lot of moving parts when it comes to public engagement – but the rubber really hits the road when you’re creating an event for the community to participate in...[READ MORE]