ZINCTANK - Zinc Communication Strategies
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ZINCTANK

welcome to the ZINCTANK…

a place where you can get to know us + gather insights on topics we’re passionate about

Finally a Common Language for Engagement!

A BRIEF INTRODUCTION TO IAP2
It’s been interesting here in Canada over the past year, as all levels of government struggle to determine what constitutes “enough” consultation and public engagement around civic projects...[READ MORE]

MEASURING TRUST IN UNCERTAIN TIMES

The world at large has adapted many things as a result of COVID-19 – the way we work, care for families and friends, how we socialize, shop, eat, travel. Has it changed the way we trust? Perhaps that will be a key finding in the 2021 Edelman Trust Barometer...[READ MORE]

a summary of zinc’s 2019 literary adventures

Looking for a good holiday read? OR, simply wondering which books the ZINC team couldn’t put down this year? We’re sharing a short list of some of our favourite reads from 2019, in both fiction and non-fiction...[READ MORE]

media training milestone

HITTING THE 200 MARK
It’s fun to mark a milestone at your company that actually makes a difference in other people’s lives. Here at ZINC, we recently completed a media training session for members of the federal government, specifically those involved in Coast Guard activities...[READ MORE]

why we went “all in” on communications for infrastructure projects

Why did ZINC dial down on tech PR and go all-in on helping local governments guide public communications during large infrastructure projects?...[READ MORE]

communicating in colour

INSIGHTS ON THREE COLOUR IDENTITIES
At ZINC, we’re always thinking about colour and how best to use it in the materials we create. When communicating information, it’s key to choose colours that are appropriate to your message and goals...[READ MORE]

food for thought

THREE INSPIRING SPOTS FOR SUMMER LEARNING
Here at ZINC, we see the laid-back summer days ahead not only as a chance to get out and discover new places on Vancouver Island, but also as an opportunity to learn new things and challenge old ways of thinking. We’ve rounded up a few of our go-to spots for inspiration and insights...[READ MORE]

media filters

WHAT MIGHT INFLUENCE A STORY?
Picture this: A news story is about to come out about your latest project. You prepare and are interviewed, ready with the important information and messages to share. You’ve done your part and so, you sit back and wait. And then the story comes out … and…. It is nothing like you pictured...[READ MORE]

Starting a Career in Communications

REFLECTIONS ON MY FIRST INDUSTRY POSITION
Starting a career feels like walking for the first time. It’s a daunting process, but eventually those uncertain steps become familiar enough that the motion is muscle-memory. This past summer, I took my first steps at ZINC Strategies, where I had the pleasure of working as an intern...[READ MORE]

social media for local gov

SIX TIPS FOR SUCCESS
If we’ve learned anything through our work with local government clients over the years, it’s the importance of communicating with citizens clearly, transparently and in the right places. If you want to get the word out to the public, social media is a great tool for reaching out, spreading news and for taking the pulse of your local community...[READ MORE]

Back to Basics

A LITTLE NEWSLETTER GOES A LONG WAY
Why in an increasingly digital world did we even consider a paper newsletter? Here was the challenge: on the John Hart project, we had hundreds of different people working on five or six different work areas. All working for different companies – all, obviously, getting information in different ways, and ALL critical ambassadors of the work to the community...[READ MORE]
Over the past decade here at ZINC, we’ve donated time and resources to different charitable causes across Vancouver Island. But this year – after passing the milestone 10-year mark of operations – we have decided to do more. And make it official...[READ MORE]

WANT FAIR MEDIA COVERAGE?

SIX THINGS TO AVOID WHEN A REPORTER CALLS
Are you prone to panic when media calls come in? Reduce the stress by building a toolkit of resources so you’re prepared whenever that phone pings. Here’s a handy list of six things NOT to do when you’re dealing with a journalist, to get your toolkit started...[READ MORE]

why 'ZINC'

THE STORY OF OUR NAME
One question that many of us “ZINCsters” are often asked is, what’s ZINC? How did Marci come up with the name, and what does it mean?...[READ MORE]

Planning your next public event

PART 1, PRE-EVENT
There can be a lot of moving parts when it comes to public engagement – but the rubber really hits the road when you’re creating an event for the community to participate in...[READ MORE]