Practice Areas - Zinc Communication Strategies

our expertise

At ZINC, we believe excellent communication is vital to the success of a project or program.
In our practice areas, we provide communications support to local governments and private sector clients. From running a city or regional district to building major infrastructure projects that involve disruptive construction and require stakeholder support.

communications planning & strategy (government projects)

We help you keep your communities informed.

To keep big projects on schedule and on budget, you need more than good engineers and experienced planners. You need to keep municipalities, engineers, architects, planners, funding partners, neighbours and the public informed. We guide communications during major infrastructure projects that involve disruptive construction and require stakeholder support. Our work is equal parts communication planning and strategy, public consultation and engagement, issues management, community relations, special events, social media and media relations.

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public consultation and community engagement

We help you and the public understand one another’s goals and needs.

We design public consultation and engagement programs. We connect you with the feedback and input needed to plan a successful project and ensure people know what’s going to happen before it happens. The result? Community and stakeholder groups that understand and support your project. We design and deliver consultation and engagement programs that incorporate online technologies. We also offer traditional feedback options, depending on your community. Whether it’s time to engage, inform, consult or even vote in a referendum, we help ensure everyone has the info they need, and when appropriate, the opportunity to share their views.

strategic communications planning and support (local governments)

We support your team in building plans and delivering on commitments.

Communities, partners and stakeholders need information to get – and stay – on board with your latest initiatives. On top of all the other busy daily work of local governments though, communications can quickly become a drain on internal resources. We assist local governments by creating easy-to-execute communications plans. We also provide support as an ‘arms’ length’ addition to the team, helping to make sure strategic goals get met and constituents know about it.

media training for spokespeople, scientists and ceos

We prepare your spokespeople to share the good news and the tough (or technical) facts.

Not everyone is comfortable on camera or speaking to the media. And yet today everyone is a spokesperson for their project or employer. We present full and half-day workshops for CEOs, CAOs and staff in the federal government, local government, private sector, and for technology startup founders. We take media relations one step further with a specialized Messaging for Scientists/Biologists/Tech Experts workshop that we tailor for specific industry issues.

our expertise

communications planning & strategy (government projects)

public consultation and community engagement

strategic communications planning and support (local governments)

media training for spokespeople, scientists and ceos

We’d love to hear about your next project!