hello! zinc is…
A team of seasoned communicators, ex-journalists, PR-pros, passionate public engagement specialists, and digital content creators known for helping clients redefine how they communicate with the public. Together we make up ZINC–an award-winning communications agency with an outstanding track record of guiding communications for “big build” infrastructure projects.
Marci Hotsenpiller
principal, founder
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ZINC Founder and Principal, Marci Hotsenpiller is an award-winning communications consultant with 15+ years of experience. Marci has held senior management positions in government and now is one of the top communications and public engagement strategists for local government projects in western Canada.
Colleen Dane
director
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Colleen specializes in facilitating and creating productive public conversations. This includes leading communications on work that generates significant public interest. As a communications professional, she has worked with large industry organizations, local government, and engineering firms.
Dana Wilson
communications manager
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Dana specializes in project coordination and creating multi-platform materials that support ZINC’s infrastructure portfolios. She coordinates weekly project activities including monitoring local media and social media channels. Dana possesses strong communication skills, and has a successful background in client relationship management, content creation, and marketing.
Deanne Wood
graphic designer
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DeAnne specializes in graphic design and photography, helping to create standout print and digital communication materials for ZINC clients. With experience in the publication industry working on international magazines, time spent working in provincial government, as well as instructing Graphic Communications at Sask Polytech, DeAnne brings a wealth of design knowledge to ZINC’s…
Susan Auchterlonie
senior communications consultant
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Susan specializes in communicating effectively, engaging authentically, and building strong relationships. With over 30 years of communications and public relations experience in both the public and private sectors, Susan brings a proactive, pragmatic approach to communications planning and public consultation. She has held senior management positions in the post-secondary education and charitable sectors, successfully guiding communications, community relations, and fundraising portfolios and has worked with ZINC on government projects since 2017.