hello! zinc is…

A team of seasoned communicators, ex-journalists, PR-pros, passionate public engagement specialists, and digital content creators known for helping clients redefine how they communicate with the public. Together we make up ZINC–an award-winning communications agency with an outstanding track record of guiding communications for “big build” infrastructure projects.

Marci Hotsenpiller

principal, founder


ZINC Founder and Principal, Marci Hotsenpiller is an award-winning communications consultant with 15+ years of experience. Marci has held senior management positions in government and now is one of the top communications and public engagement strategists for local government projects in western Canada.

Colleen Dane



Colleen specializes in facilitating and creating productive public conversations. This includes leading communications on work that generates significant public interest. As a communications professional, she has worked with large industry organizations, local government, and engineering firms.
Head shot of a smiling woman with long blonde hair

Dana Wilson

communications manager


Dana specializes in project coordination and creating multi-platform materials that support ZINC’s infrastructure portfolios. She coordinates weekly project activities including monitoring local media and social media channels. Dana possesses strong communication skills, and has a successful background in client relationship management, content creation, and marketing.

Deanne Wood

graphic designer


DeAnne specializes in graphic design and photography, helping to create standout print and digital communication materials for ZINC clients. With experience in the publication industry working on international magazines, time spent working in provincial government, as well as instructing Graphic Communications at Sask Polytech, DeAnne brings a wealth of design knowledge to ZINC’s…

Virginia Keast

senior communications consultant


Virginia Keast is a seasoned communications professional and media relations specialist. From information technology to ocean science, Virginia has helped clients successfully tell their stories to audiences regionally, nationally and internationally. As the media lead for Ocean Networks Canada (a University of Victoria initiative)…