hello! zinc is…

A team of seasoned communicators, ex-journalists, PR-pros, passionate public engagement specialists, and digital content creators known for helping clients redefine how they communicate with the public. Together we make up ZINC–an award-winning communications agency with an outstanding track record of guiding communications for “big build” infrastructure projects.

Marci Hotsenpiller

principal, founder

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ZINC Founder and Principal, Marci Hotsenpiller is an award-winning communications consultant with 15+ years of experience. Marci has held senior management positions in government and now is one of the top communications and public engagement strategists for local government projects in western Canada.

Colleen Dane

director

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Colleen specializes in facilitating and creating productive public conversations. This includes leading communications on work that generates significant public interest. As a communications professional, she has worked with large industry organizations, local government, and engineering firms.

Virginia Keast

senior content strategist

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Virginia Keast is a seasoned communications professional and media relations specialist. From information technology to ocean science, Virginia has helped clients successfully tell their stories to audiences regionally, nationally and internationally. As the media lead for Ocean Networks Canada (a University of Victoria initiative)…
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Dana Wilson

communications account coordinator

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Dana specializes in project coordination and creating multi-platform materials that support ZINC’s infrastructure portfolios. She coordinates weekly project activities including monitoring local media and social media channels. Dana possesses strong communication skills, and has a successful background in client relationship management, content creation, and marketing.
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Deanne Wood

graphic designer

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DeAnne specializes in graphic design and photography, helping to create standout print and digital communication materials for ZINC clients. With experience in the publication industry working on international magazines, time spent working in provincial government, as well as instructing Graphic Communications at Sask Polytech, DeAnne brings a wealth of design knowledge to ZINC’s…
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Emily Kendy

senior communications consultant

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Emily strategizes and implements content priorities for ZINC’s local government clients, delivering on these through creation of a wide range of communications materials. Over the past several years as a project manager, she has worked closely with a variety of audiences including First Nations, Tourism, Government, Stakeholders and NPOs. Emily began her writing career as…