At ZINC, we’re always thinking about colour and how best to use it in the materials we create. When communicating information, it’s key to choose colours that are appropriate to your message and goals. For example, using a colour that signals excitement or urgency might be right for a community event poster, but not for a…
Here at ZINC, we see the laid-back summer days ahead not only as a chance to get out and discover new places on Vancouver Island, but also as an opportunity to learn new things and challenge old ways of thinking. We’ve rounded up a few of our go-to spots for inspiration and insights. Check them…
Picture this: A news story is about to come out about your latest project. You prepare and are interviewed, ready with the important information and messages to share. You’ve done your part and so, you sit back and wait. And then the story comes out … and…. It is nothing like you pictured. So – how can…
Starting a career feels like walking for the first time. It’s a daunting process, but eventually those uncertain steps become familiar enough that the motion is muscle-memory. This past summer, I took my first steps at ZINC Strategies, where I had the pleasure of working as an intern. Before I started, I was incredibly excited….
If we’ve learned anything through our work with local government clients over the years, it’s the importance of communicating with citizens clearly, transparently and in the right places. If you want to get the word out to the public, social media is a great tool for reaching out, spreading news and for taking the pulse…
When I’m asked at dinner parties what I do for a living, my long-winded answer often boils down to something like this: we get information to people about work that is (or will be) happening, and will affect them. Why? To help work go forward smoothly by getting people on the same page. While it…
Over the past decade here at ZINC, we’ve donated time and resources to different charitable causes across Vancouver Island. But this year – after passing the milestone 10-year mark of operations – we have decided to do more. And make it official! We want to formalize ZINC’s charitable giving and really make a difference in…
Media coverage can be exactly what your organization, product, idea or point of view needs to reach a wide audience – but media coverage can also fill people with dread. Most people aren’t used to talking to reporters regularly, and for many, when a reporter calls it’s about an issue or situation that’s less than…
One question that many of us “ZINCsters” are often asked is, what’s ZINC? How did Marci, ZINC’s Founder & Principal, come up with the name, and what does it mean? When I first started at ZINC, I also wondered this. And through discussions over the past few months, I’ve gathered some details about the origins of…
There can be a lot of moving parts when it comes to public engagement – but the rubber really hits the road when you’re creating an event where you are asking the community to participate. The events we coordinate at ZINC range from “Inform” to “Involve” on the IAP2 Spectrum of Public Participation. From traditional open…
