When we want to write for impact, it can be hard to see the forest through the trees. That’s because, for most of us, writing doesn’t always come easy, even when the subject is one close to our hearts. While finding the right words can be a struggle, a lack of clarity can quickly sideline…
Our ZINC team is amazing. Have we mentioned that? They really are. They do amazing, interesting things, both inside and outside the office. You may have heard our Founder/Principal, Marci, is taking on a particularly impressive project these days – the opening of RITUAL Nordic Spa in Victoria. It’s the embodiment of many things Marci…
It’s time for our annual must-reads roundup – but this year, given the craziness of the pandemic, we’re opening it up to include vital viewings because let’s face it, sometimes we just need some guilty pleasure TV to get us through tough times. Below is our list of what we’ve been reading – and watching…
Looking ahead to September 30th, ZINC wants the world to join us along on our journey to celebrate International Podcast Day. A day to remind us to sit back, tune in and listen to some of the really good content. But with close to 700,000 podcasts to choose from, how does one go about finding…
Now that the world is re-opening for business once again, the team here at ZINC Strategies is excited to ‘reopen doors’ to the public. The last 18 months have taught us a lot about working with people – and we look forward to engaging in person once again. With plans now underway for in-person events…
The ZINCsters are at it again! This time last year, we shared our favourite reads from 2019 – and we’re back again to share this year’s top book picks. With 2020 bringing us lots of extra downtime, we spent these socially-distanced hours getting inspiration – and a little escape – from new books. Whether you’re…
Online engagement has come a long way in recent years. In fact, it came a long way in 2020 alone. Where it started with standard social media outreach – more and more local governments are turning to engagement-specific platforms like Engagement HQ, PlaceSpeak or Ethelo to create hubs of interactivity with their constituents. Participation in these is picking up pace…
It’s been interesting here in Canada over the past year, as all levels of government struggle to determine what constitutes “enough” consultation and public engagement around civic projects. Many of our clients in local government are being proactive in these areas. Some have drafted and adopted engagement policies, guidelines or frameworks for consultation. From the…
UPDATE: On May 5, Edelman released an interim update on their trust barometer in the midst of the COVID-19 pandemic – answering some of the questions raised in the blog below. In short? In the face of the pandemic, trust in institutions has taken a significant leap in Canada by a 10-to-20 point increase. That’s…
Looking for some good holiday reading? OR, simply wondering which books the ZINC team couldn’t put down this year? We’re sharing a shortlist of some of our favourite literary discoveries from 2019, in both fiction and non-fiction. As a group of book-lovers and devoted readers, it was difficult to narrow the list – and to…
It’s fun to mark a milestone at your company that actually makes a difference in other people’s lives. Here at ZINC, we recently completed a media training session for members of the federal government, specifically those involved in Coast Guard activities. This fact isn’t new—we’ve been working with federal government staff in BC and the…
For anyone not familiar with the history of ZINC, I started the communications firm wearing two very different hats. At the time, I had enjoyed success in two distinct areas – helping tech companies get amazing international media coverage, and guiding cities and local governments in telling better stories about the projects they were building….
