senior content strategist
Virginia Keast is a seasoned communications professional and media relations specialist. From information technology to ocean science, Virginia has helped clients successfully tell their stories to audiences regionally, nationally and internationally. As the media lead for Ocean Networks Canada (a University of Victoria initiative), Virginia guided media relations strategy and campaigns that helped this world-leading research and technology organization successfully connect and engage with decision-makers, communities, First Nations and industry and science partners. Virginia also has extensive experience in Canadian broadcast journalism and public affairs. She maintains a strong focus on the evolution of communication tools, including innovative content marketing, popular social media platforms and the synergies between traditional and online media. Virginia is based in Victoria and an active member of the Canadian Public Relations Society, VIATEC and Island Women in Science & Technology.