some of our esteemed clients

We have developed a unique specialization in guiding communications for multi-year, multi-partner projects that involve government, Crown corporations, private partners, engineering firms, NGOs, and First Nations. Over the past 10 years we’ve successfully managed communications for over $1.6 billion worth of major infrastructure projects including airports, highways, commercial development, hospitals, green-energy, liquid waste systems and downtown revitalizations.

zinc-communication-strategies-Village-Cumberland

The Village of Cumberland

CUMBERLAND ROADS UPGRADE PROJECT

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When the Village of Cumberland undertook two major capital road construction projects, one of the main goals was to minimize inconveniences by preparing residents, project neighbours, downtown businesses and visitors for disruptions in advance. To keep the public informed about the two projects—which would benefit the Village by providing new, reliable underground utilities for the…

City of Campbell River

OCEANSIDE HIGHWAY UPGRADE

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This $13.5 million project involved tearing up a main coastal highway to replace underground infrastructure and adding wider sidewalks, solar crosswalks, benches, bus shelters, landscaping, and new lighting. Work took place on traditional lands that had been used for fishing and feasting by local First Nations and construction meant the road would be closed during…

City of Courtenay

SEWER AND WATER PROJECT

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Do you want to hook up? It’s a simple question but one that needs to be asked before a major sewer system gets underway. ZINC spoke with residents, businesses, developers, and out-of-town property owners to find out their views on the possible extension of water and sewer service in their area. The goal? Find out…

the village of Cumberland

village upgrades referendum

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It’s been clear for years that the Village of Cumberland needs to upgrade its wastewater treatment system, but when the time came to pay for the work, the public had to decide whether it would approve borrowing to fund these improvements. To help get the word out about the current condition of treatment, and why…

Government of Canada

MEDIA TRAINING

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How do you prepare technical staff for their role in the media spotlight? We’ve been doing this over the past seven years, as media trainers for the Canadian Coast Guard and the Department of Fisheries and Oceans with the Government of Canada. We help scientists, biologists, captains, conservation officers, spill response experts, engineers, first responders,…

Town of Comox

NEW RECYCLING PROGRAM

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A new agreement with provincial body Recycle BC meant residents in the Town of Comox would be able to include more items in their recycling blue box – but would also need to learn more about what shouldn’t be in there. ZINC’s task was to help the Town share the news about these important changes….
Photo of small new growth trees in a mossy light forest

Local Government Management Association of BC

PUBLIC & MEMBER ENGAGEMENT

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The Local Government Management Association of BC (LGMA) was looking ahead to it’s 100th anniversary. In anticipation, it wanted to revitalize awareness about its work, with both members and non-members. ZINC developed an engagement plan that included strategies to improve communication between this non-profit organization and its partners, funders and members. We then supported the…
An aerial map of a municipal hospital in Courtenay BC

City of Courtenay

COMOX VALLEY HOSPITAL $334M

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It’s great news when a community learns that a new $334 million hospital will be built in its city. It’s also the start of many questions: when will construction start, what facilities are planned, will there be parking, will there be noise? ZINC worked with the City of Courtenay to create a monthly “Hospital Update”…

City of Campbell River

DOWNTOWN REVITALIZATION PROJECT

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The downtown core of Campbell River needed a facelift – and while area residents knew there was a need for upgrades, they weren’t prepared for the year of disruptive underground infrastructure work that would literally lay the groundwork for an improved downtown. To keep the public informed of the pipes and utilities work to be…

Defence Construction Canada

DEFENCE CONSTRUCTION CANADA INFRASTRUCTURE PROJECTS

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Defence Construction Canada (DCC) is the Crown corporation that looks after the infrastructure needs of the Department of National Defence. This group oversees the construction of water and sewer projects, plus all other major building projects that occur on bases or wherever DND forces are located. DCC provides engineering and project management as well as…

City of Yellowknife

GEOTHERMAL ENERGY PROJECT

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ZINC oversaw public communication for the City of Yellowknife during the six-month lead up to a public vote related to the $90M Con Mine Community Energy System Project. The goal? Clearly explain the technical aspects of a complex and innovative green energy project, including its benefits and risks. We helped residents understand the project by…
A photo of someone sitting at a desk infront of a laptop with their hands in a gesture as though they are speaking

Town of Qualicum Beach

CORPORATE COMMUNICATIONS AUDIT & STRATEGY

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In the spring of 2012, the Town of Qualicum Beach confirmed that improving communications was a priority. This resulted in a call for consultants to set up a communications department from scratch. ZINC was awarded the contract. First task: conduct a communications audit to provide a “snap shot” view of how the Town was communicating…
A photo of scaffolding clamps/Close up metal scaffolding clamps

innovation island technology association

strategic communications planning

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When your job is to spread the word about others, how can you spread the word about yourself? That was the challenge for Innovation Island, which supports technology-based research and start-ups as an industry-based non-profit with 35 strategic partnership agreements. To help, ZINC was brought on board to expand awareness of their activities and successes….

City of Campbell River

AIRPORT RENOVATION & RUNWAY EXTENSION

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The Campbell River Airport is a gateway to the north and popular stop for international fishing enthusiasts. The airport received $8.5M to extend its runway and renovate the terminal building. The challenge? Keep passengers, pilots, residents, visitors, tenants and neighbours up to date on the project while minimizing disruptions over an 18-month period. ZINC became…