A new agreement with provincial body Recycle BC meant residents in the Town of Comox would be able to include more items in their recycling blue box – but would also need to learn more about what shouldn’t be in there. ZINC’s task was to help the Town share the news about these important changes. A campaign was laid out which included news releases, advertisements, web material, social media posts, a flyer for each home and two informational videos. ZINC also prepared the Town’s team for questions and provided guidance on the best timing for getting the community ready for this new and improved program.
CLIENT: Town of Comox
LOCATION: Comox, BC