Approach

Accountable:
As the lead consultant, Marci Hotsenpiller is the heart and brains behind ZINC. This provides you with a consistent point-person on every project and immediate access to professional counsel for all your communications questions.

Creative:
“Mashing up” communication strategies that are used in the private sector with tools that are used in the public sector yields outstanding results. Mixing new media with traditional techniques? This is how ZINC thinks.

Flexible:
You might not need a full time public relations person. Results can be achieved with a dedicated person pitching your messages and stories, even on a part time basis. This means that hourly consulting can work. For those planning the launch of a new program or product, it helps to have a dedicated person involved. We offer both.

Results-focused:
Today there are more tools than ever to measure the investment you make in communications. We set clear goals and objectives that act as targets to aim for…and serve as benchmarks for how well our efforts are working.